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Tuesday, June 23, 2015

Taglines

Sometimes when you pick up a book, you see a short phrase on the cover. A phrase that reflects the essence of the book you're holding. They can be on movie posters too.
The second book in the Uglies series has a great one: "What happens when perfection isn't good enough?"
This is known as a tagline. It's a clever or memorable phrase that's supposed to convince someone to pick up the book.
It's supposed to drag people in.

So I started trying to think of some for Katani's book.
And they're addictive. You can choose any number of dramatic points from the story to focus on. One story can have several taglines that fit. It's fun, and it's good practice. It throws emotion and tension into a single phrase. It reveals part of the essence of the book.

I should start thinking of some for Ashes. Although that probably needs more editing so that I'll have more accurate Taglines.

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